In today’s NBA, it’s important for teams and players to build their international brand.
The right time for this trip
The Sixers want to show off their skills to those who may not see them or even know of the team.
This is the best time for it considering the Sixers playing great basketball. Possibly the best basketball this team has played all year.
The Sixers have arrived in London. pic.twitter.com/WK84DhsIBL
— NBC Sports Philadelphia (@NBCSPhilly) January 9, 2018
They have won five out of their last six games and defeated the Detroit Pistons by 36 points on Friday.
Simmons scored 11 early points because he attacked the paint. The Pistons just didn’t have an answer for him and the Sixers pulled away early and never looked back.
Hopefully Simmons takes that approach not only for this game but for the rest of the season.
Another great part of this trip is the team bonding that has occurred.
They are far from home and its important they spend time together having fun in a different environment.
— NBA UK (@NBAUK) January 9, 2018
For a young team that doesn’t have much experience on the court, this trip could work wonders for the Sixers.
The game is scheduled for Jan. 11 at 3:00 p.m. EST in London’s O2 Arena.